BUILDING BEAUTY BRANDS FOR WHAT’S NEXT.
Belleza Brands partners with founders and leadership teams to build retail-ready beauty brands, unlock the right distribution opportunities, and create scalable, sustainable growth.
what we do
retail readiness & growth strategy
Positioning, assortment, pricing, operations, and financial readiness to prepare beauty brands for retail growth.
distribution & go-to-market
Senior sales strategy, retailer relationships, forecasting, and hands-on execution—without a full-time executive.
fractional sales leadership
Channel prioritization, retailer strategy, and go-to-market planning designed to build scalable distribution.
STRATEGIC GROWTH FRAMEWORK
01 / DISCOVERY & INSIGHT MAPPING
A deep-dive assessment of positioning, retail readiness, assortment, pricing, operations, financials, and growth opportunities.
02 / STRATEGY & GROWTH BLUEPRINT
Hands-on support preparing materials, engaging partners, securing opportunities, and guiding execution through launch and growth.
03 / IMPLEMENTATION & MARKET ACTIVATION
A customized roadmap defining priority channels, retailer targets, assortment, economics, timelines, and go-to-market strategy.
MEET JULIE GARZA
Julie Garza is a beauty industry strategist and growth advisor with 30+ years of experience building brands across Estée Lauder, bareMinerals, JLo Beauty, and high-growth emerging companies. She partners with founders and leadership teams to turn ambitious beauty businesses into retail-ready, scalable brands.
LET’S BUILD SOMETHING ICONIC.
Whether you’re preparing for retail, expanding distribution, or seeking senior sales leadership, Belleza Brands brings the strategy, relationships, and execution to move your business forward.